About us
The future of fitness is landing in Birmingham. As the city’s first and only licensed Lagree studio, Alora Studio brings the iconic Los Angeles workout method to the Jewellery Quarter. We put our clients at the heart of everything we do, offering far more than just a workout. Our carefully curated space is designed for members to relax, connect, or co-work alongside high performance training. Our mission is to build a new wave of Lagree athletes through best in class coaching and results-driven intensity. Welcome to a new era of fitness in Birmingham.
Meet the Team
Dedication. Expertise. Passion.

CEO & Co-Founder
Esther Peter
With a background in IT, I bring technical precision to my passion as an avid Lagree enthusiast and fitness junkie. Pushing myself past my limits taught me the true power of high-intensity, low-impact training. I am so excited to share the revolutionary Lagree method with our community in the UK!
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CMO & Co-founder
Noel Mutamba
I am the co-founder of Alora Studio and a marketing professional with experience across strategy, communications and content creation. Passionate about bringing ideas to life through thoughtful storytelling and multi-format marketing.
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